When buying a technology-based asset, we believe it’s possible to “predict the future”. Most science and engineering innovations travel a highly predictable development path – and based on expertise in the field and broad experience, we can discern the patterns and reveal the storyline of your asset’s likely path to commercialization.
Whether your business is looking at a new antimicrobial active for disinfecting products, a new battery for enabling IoT devices, or novel fragrance systems for personal or air care – all new technologies can be understood by boiling down the innovation to its key vectors of novelty and assessing their potential for success (and cost/time to achieve it).
CPG Advisor, LLC uses proven deconstruction methods to assess a range of technologies for consumer goods and beyond. Call us for a no-obligation initial consultation on your area.