Market Sectors of Interest for 2021 Investment

June 4, 2021

In a recent survey of Private Equity firms, changes were seen in market segments that will attract investment in 2021 vs last year. IT and Healthcare topped the list, reflecting a roughly 20% boost in deal-making in both sectors. Interest in Consumer Goods dropped, suggesting 2020’s banner year of COVID-driven sales will slow, and PE activity will scale back accordingly.  (source: https://lnkd.in/d4xMVD7).

I personally believe there remains enormous upside in Consumer Goods – but it will be more selective, vs the indiscriminate growth seen in 2020. A strategic approach, grounded in the changes in consumer behavior, will continue to offer outsized rewards for students of the sector.